Wirtek Case Study

Discover how we partnered with Wirtek to help them redesign their website and get started with inbound marketing and the HubSpot platform.

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THE CHALLENGE

Building a corporate website from scratch

Wirtek previous website was built with older technologies, it needed constant fixes and was difficult to be managed by the marketing team. 

As it was difficult to integrate it with external systems (eg. marketing automation tools), and the marketing team couldn’t run proper lead generation campaigns as a result. Besides the corporate website, Wirtek also had a second one used for recruitment and wanted to merge the two into one single web property. 

PROCESS

How we worked with Wirtek

We relied on our growth-driven design approach to redesigning Wirtek's website. 

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STEP 1

Discovery

We worked with Wirtek's team to understand their goals, offering, sales process, and industry. We performed client interviews and research to uncover their ideal clients' buying journey.
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STEP 2

Strategy

We created a web strategy based on Wirtek's goals and context. We determined what the core website functionalities should be and how the website relates to their wider inbound strategy.
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STEP 3

Wireframing & Design

With a clear strategy ahead, we moved on to wireframing and then design, building a HubSpot website that would help Wirtek's clients in their buying journey.
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STEP 4

Implementation

We moved on to implementing the website in HubSpot CMS, testing across devices and do on-page SEO.

RESULTS

What we've achieved

We rebuilt Wirtek’s corporate website end-to-end and launched it in the agreed timeframe, using a modern and reliable CMS (HubSpot). The website addresses three types of personas (potential customers, investors and employees), with clear conversion paths for each of them. 

All the leads captured on the website are now synced into HubSpot CRM, and from there nurtured using email and content.

PROVIDED SERVICES

HubSpot Website development

We built the website end-to-end in HubSpot CMS.

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PROVIDED SERVICES

Inbound Strategy

Creating an inbound strategy and implementing campaigns to drive relevant traffic to the website and convert them into qualified leads was also in the scope of our collaboration.

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Portfolio

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RESULTS

What we've achieved

We rebuilt Wirtek’s corporate website end-to-end and launched it in the agreed timeframe, using a modern and reliable CMS (HubSpot)

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Modern website

A modern B2B website

The marketing team now can easily edit web pages and content, test calls to action or optimize forms, and track all digital campaigns' performance in one place. 

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Optimized for search

Fast & optimized

The new website is optimized for speed and can be easily found in search results. The new website’s ranking improved and organic traffic grew by 50% over the first 12 months.

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Lead generation

Clear conversion paths

The new website has clear conversion paths for each of the three personas targeted.

TESTIMONIALS

What clients say about working with us

Hear why our clients love working with us

Stoica team never ceases to amaze me, they are an awesome team, enthusiastic about marketing, growth-driven websites, and continuous improvement.

Réka Borbély-Bándy

Director of Marketing, Wirtek

We love working with Stoica for a lot of reasons, especially for their deep understanding of our business needs and their agility in delivering.

Emilia Bratu

Director of Marketing & Communications, Qualitance

Stoica team never ceases to amaze me, they are an awesome team, enthusiastic about marketing, growth-driven websites, and continuous improvement.

Réka Borbély-Bándy

Director of Marketing, Wirtek

We love working with Stoica for a lot of reasons, especially for their deep understanding of our business needs and their agility in delivering.

Emilia Bratu

Director of Marketing & Communications, Qualitance

Ready to take your B2B website to the next level?

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